Evaluation - Question 3: What have you learnt from your audience feedback?

Two main reasons for why different people consume different forms and typed of media is to either escape from their everyday life, or to be able to gain an identity through the use of media so they can be part of certain social groups. These two reasons are seen in the uses and gratifications theory and are important to keep in mind whilst we collected our feedback as different people will have their opinion influence from the media that they consume. We didn't follow this approach to gather feedback word for word as we wanted to collect as much feed back as possible but we were certainly wary of who we chose to collect the feedback off because a 13 year old teenage girl who listens to Justin Bieber would obviously not be able to identify with our work, and as well have her opinion influence because of the 'Urban tribe' she belongs to 

Rough Cut Feedback

It was extremely important for use to gather feedback on our rough cut work as quickly as possible, as we would want to mainly find out the critisism so we could improve our video for the final cut

Final Cut Feedback

Digipak/magazine advert feedback 

For our digipak and magazine advert feedback we simply showed all the panels of the digipak and the cover of the magazine advert to 5 firends that fitted into our target audience of 16-35 year old males and asked for them to give 1 point on both our digipak and magazine, whether it be positive of negative. These are the points that we gathered from our feedback

Digipak 

- "I like the colour scheme, it works well"

- "The silhouettes of each band member out nice"
- "The colours don't match up exactly on each panel"
- "The album cover seems a bit blank, there's lots of empty space"
- "Good detail on the back cover"

Magazine
- "looks professional with all the detail at the bottom"
- "I like that colour"
- "silhouettes are cool"
- "Looks like a real one"
- "Title should be black instead of white" 

From this feedback 7/10 points were positive and the other 3 criticisms which is overall positive. We asked them to only give one point as we though it would make them think about what they needed to say more as they only had one chance to convey it, and with a better point gave our group a better understanding of how effective our products were. What i have learnt from this feedback is that attention to detail is vital in successfully making a digipak, with one of the criticisms being that the colours didn't match up on either one. As well, i discovered that you can keep things simple but still produces effective and good work, as in our digipak and magazine advert there is one colour scheme used throughout along with the same simple silhouette image, which proved to be effective as out feedback proved.