Carol Vernallis

Carol Vernallis’ theory based on music video editing is centered around 4 key concepts, which all relate to the way a music video is constructed, they are:

- Narrative

- Editing
- Camera Movement and Framing

- Diegesis

Narrative

-The video is a visual representation to the music
-There is not necessarily a balance between narrative and performance.
-The narrative may be a partial, fragmented narrative.
-The video may pose questions that it will not answer.
-May be a running montage theme.

Editing 

-Editing will match the musical phrase or the beat.
-The video may break many of the ‘rules’ of continuity editing.

For example you may see:
-Jump cuts
-Breaks of the 180 degree rule
-Extreme jumps in time and space

You will not see: 

-Smooth Transactions
-Matches on action
-An even pace throughout

Camera movement and framing

-When it comes to shot types, extremes are very common!
-The style of framing and movement is usually a continuing theme that is distinctive to that video/genre.
-The master shot and close up shots are used frequently.

Diegesis 

-The diegesis may be revealed slowly.
-Characters may move to the music e.g. Dance Sequence.
-Some frames may be more important than others.
-There may be gaps in the audience’s understanding of the diegesis – in time and space, performance and narrative.